MTN Business, APME launch MTN PME PACK and Masterclass

Minister Etoundi Ngoa symbolically cutting the ribbon 

Douala, Cameroon—MTN, telecoms leader in Cameroon and APME (Small and Medium Enterprises Promotion Agency), announce the launch of MTN PME Pack and Masterclass, specially designed for SMEs/SMIs. The ceremony organised for the occasion was presided by the Minister of Small and Medium Enterprises, Social Economy and Handicrafts (Minpmeesa), Pr. Laurent Serge Etoundi NGOA, in the presence of Mr. Georges MPOUDI, General Manager Enterprise Business Unit of MTN Cameroon and Mr. Jean Marie Louis BADGA, General Manager of APME.

MTN PME PACK is the special integrated package that enables eligible SMEs/SMIs to benefit mobile solutions (Voice, Mobile data and SMS), hosting services (domain name, professional email address, and building of a website), mobile equipment and financial services. MTN PME PACK is subsidized at 70% by APME. The price of the pack varies between XAF140,000 all tax/year for MTN STARTER PACK BASIC, and XAF 248,000 all tax/year for MTN STARTER PACK STANDARD.

The SMEs/SMIs which shall subscribe to the MTN PME PACK shall benefit several advantages:

•          Sell more and conquer new markets through new online sales tools: creation of a website and software to manage contacts and emailing

•          Gain in terms of visibility, fame, and brand image

•          Reinforce their ICT competence

•          Improve their lifespan thanks to the subsidy of at least 70% provided by APME.

In view of further developing eligible SMEs/SMIs, MTN Business has designed Masterclasses, which are a capacity-building programme to support local SMEs/SMIs in their digital transformation. The MTN Business Masterclasses shall take place in Douala, Yaounde and Buea throughout Q4 of 2017.

The launch of MTN PME Pack and the Masterclasses, results from a partnership agreement signed between MTN Business and APME, on 11 November 2016, to support the transformation and digitalisation of Cameroonian SMEs.

Under this partnership, MTN shall provide its technologies and know-how to thousands of SMEs operating in Cameroon since 2012. APME on its part shall finance the access of enterprises to these solutions at the tune of 70%.

“This new value proposition and support programme mainly target SMEs in need of affordable communication solutions and efficient connectivity to sustain their lifespan. These enterprises can therefore focus on their core business while we provide them the locally-based necessary assistance”, indicated George Mpoudi, General Manager, MTN Business Unit at MTN Cameroon.